Hyatt Regency Taps Mobile Business Intelligence

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How one hotel is using Wi-Fi to gather information on the guest location, spending habits, and more.

“It’s not about Internet access anymore,” says Dania Duke, general manager of Hyatt Regency Santa Clara. “It’s about business intelligence.”

The Hyatt Regency Santa Clara recently installed a “Super Wi-Fi” network that provides a wealth of information, including guest location, spending habits, and more.  

“A dashboard zooms into the bar area and we can see: Are people spending more or less time at the bar since we gave them free Wi-Fi? How many devices come through and how many were unique? What was the average dwell time?” says George Manuelian, director of mobile aggregation solutions for Cisco.

“We are now seeing increases in lobby bar spending time up to 25 to 40 percent,” adds Duke. “The dwell time is there, and we’re able to see that.”

More Information: Download the at-a-glance on Connected Mobile Experiences for Hospitality.