Retail Profits Can Rise 15.6 Percent When Using Real-Time Customer Insights

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RESEARCH & ANALYSIS
Research

Winning the New Digital Consumer with Hyper-Relevance

In retail, insight is currency and context is king. Digital transformation has dramatically changed the shopping behaviors of consumers. As a result, retailers need to forget everything they thought they knew about today’s consumer, including traditional customer segmentation—digital shopping behaviors now transcend traditional demographic parameters of age and income.

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INFOGRAPHIC

A Retailer’s Map to Hyper-Relevance

Customer savings, engagement, and efficiency are three key value drivers of customer interest in Internet of Everything—enabled solutions.

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VIDEOS

Win the New Digital Consumer
Connect the Store for Shopper Insights
Checkout Innovations
Hyper-Relevance through Consumer Context
Go Digital or Be Left Behind
Smartphones Power New Retail Interactions
Animating the Store Experience

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